For higher-end makeup, though it may surprise you, beauty chain Sephora
is a better bet than its neighbor in the mall, Nordstrom. “The ‘cast
members’ at Sephora, unlike traditional makeup counters, do not work on
commission,” says professional makeup artist Liz Varenne.
“When you ask them about a product, they give you their honest answer.
And remember to ask for samples—they have samples, but you have to ask.
They have little tiny containers that they can fill with cosmetics to
try at home.”
Get the right tools for the job. “The right brush will not only help you
apply the product in a more accurate and professional way,” says Liz
Varenne, “but it will also save you money, since you use less product
and keep fingers and sponges out of your makeup—two surefire ways to
encourage bacteria growth and waste product.” Varenne notes that more
expensive brushes aren’t always worth it—
Save money on makeup by making it last longer. “The key is to keep the
items in their natural state,” says Varenne. “This means keeping liquid
items as clean as possible to discourage bacterial growth, and keeping
powder products dry. Do not keep your makeup in the bathroom. The moist
conditions will destroy your powders.”